WELCOME
Welcome to RENAZCO where time becomes art.
Born from a profound vision, we create watches that transcend mere function, each one a timeless work of inspiration. For us, a watch is more than a way to tell time, it is a canvas for storytelling, a testament to craftsmanship, and a mirror reflecting the richness of culture.
Our mission is to honor the value of time and the spirit of creativity by designing exceptional timepieces that unite excellence with accessibility. Every RENAZCO creation is shaped with passion, an elegant harmony of artistry, precision, and detail, from the first sketch to the final touch.
With Swiss movements, premium materials, and hand-painted dials, we deliver watches worthy of those who seek beauty and meaning. Whether you are an art enthusiast, a collector of rare pieces, or one who appreciates authenticity, RENAZCO welcomes you to a world where time is not merely measured, it is celebrated, worn, and passed on as a legacy of elegance and soul.
THE STORY BEHIND RENAZCO
RENAZCO began with a simple idea: that time deserves art.
As an artist, I spent years painting stories on canvases, but everything changed the day I was asked to paint on a watch dial. One tiny circle… yet it held an entire universe. From that moment, I knew I had found my calling.
What started as a single commission grew into a journey of more than twelve thousand hand-painted dials, each one created for someone, somewhere, who believed that a watch can be more than a tool. It can be a memory. A symbol. A part of who you are.
This vision gave life to RENAZCO.
Every RENAZCO timepiece unites Swiss precision with hand-painted artistry, crafted for those who choose meaning over mass-production and emotion over trends. Our collections are created in limited numbers, honoring uniqueness, heritage, and identity.
RENAZCO is not simply a watch brand.
It is a celebration of individuality.
A fusion of time, art, and soul.
This is where your story begins.
Welcome to RENAZCO — where every second is art.
Abdelatif Matallah
RENAZCO is derived from the Spanish word “renacer,” meaning “to be reborn” or “to revive.”
This profound idea of renewal perfectly reflects the essence of our brand, a celebration of artistic rebirth and timeless creation.
At RENAZCO, rebirth is more than a concept, it is a philosophy. It represents the continuous cycle of creativity, where art and craftsmanship are forever evolving, rediscovered, and reimagined. Each timepiece is a manifestation of this spirit: a harmonious fusion of heritage and innovation, tradition and modern vision.
We believe that true art is alive, it breathes, transforms, and endures. Every RENAZCO watch is not merely a tool to measure time, but a living masterpiece, imbued with emotion, precision, and soul.
Through this philosophy, RENAZCO stands as a symbol of timeless elegance and cultural excellence, inviting its wearer to experience a world of revival, where every watch tells a story, celebrates craftsmanship, and awakens a renewed appreciation for beauty, art, and time itself.
BRAND CONCEPT
Designing a truly original luxury watch is a challenge few dare to take. In a world filled with repetition and predictable forms, RENAZCO stands apart, turning design into a statement of identity and meaning.
At RENAZCO, we don’t simply design watches; we create stories in form and detail. Every curve, proportion, and line is crafted to evoke emotion and reflect individuality. Our mission is clear: to build timepieces that are visually striking, deeply meaningful, and unmistakably original.
Originality with Purpose
True beauty lies in authenticity and storytelling. That belief guided us to reimagine the traditional watch case, creating something that captures both the essence of art and the soul of its wearer.
Each RENAZCO watch embodies this philosophy, combining Swiss precision, artistic craftsmanship, and symbolic detail into one timeless creation.
PRODUCT DESIGN CONCEPT
To express our brand’s spirit of renewal and resilience, we drew inspiration from the Phoenix, a universal symbol of rebirth through creativity.
As a tribute to this powerful emblem, we sculpted the watch lugs in the elegant form of a phoenix’s head, creating a signature design that is both symbolic and instantly recognizable.
This distinctive detail transforms every RENAZCO timepiece into a wearable work of art, a reflection of rebirth, strength, and enduring elegance.
A Legacy in Design
Every decision in our design process serves a purpose. The Phoenix-lug case is more than a visual statement; it is a mark of originality, craftsmanship, and timeless sophistication.
Experience RENAZCO, where every watch is a symbol of creativity reborn, and every design tells your story.
THE PHOENIX INSPERATION
WHY PHOENIX
The phoenix is a defining symbol for RENAZCO, embodying the essence of rebirth, renewal, and enduring strength, mirroring our brand’s journey and philosophy. Its legendary cycle of rising from its ashes represents the continuous process of transformation and innovation, reflecting our commitment to creating exceptional timepieces that go beyond mere function.
At RENAZCO, we believe in the power of overcoming challenges and emerging stronger, just as the phoenix does. This philosophy guides our approach to watchmaking, where art and horology unite to craft pieces that are not only precise instruments but also timeless works of art.
The phoenix symbolizes resilience, elegance, and the pursuit of excellence, core values that define RENAZCO. It is more than a symbol; it is the embodiment of our brand’s spirit, inviting you to witness our rising and celebrate the extraordinary harmony of time and art.
OUR SLOGAN
Embrace the essence of rebirth and innovation with RENAZCO’s brand mantra: “ WATCH MY RISING ”
This slogan embodies our commitment to continuous evolution in watchmaking, inspired by the phoenix’s timeless symbol of renewal. Just as the phoenix rises stronger from its ashes, RENAZCO represents resilience, creating timepieces that stand out in a competitive world while transcending fleeting trends.
Guided by this philosophy, our artisans continually reinvent, innovate, and perfect their craft, merging art, precision, and cultural heritage into every watch. Each timepiece is more than a tool to tell time—it is a timeless work of art, celebrating transformation, elegance, and the enduring passage of time.
“WATCH MY RISING” is an invitation: witness our rebirth, experience our creativity, and wear a piece of enduring innovation.